Privacy Policy
Last Updated: 2026
This Privacy Policy explains how whythenativity.co.uk ("we," "us," "our," or "Site") collects, uses, and protects your personal information when you visit our website dedicated to poker site reviews and affiliate recommendations.
Information We Collect
We collect the following types of information:
- Personal Data: Name, email address, and any other information you voluntarily provide through contact forms or surveys
- Technical Data: IP address, browser type, device information, and operating system
- Usage Data: Pages visited, links clicked, time spent on pages, referral sources, and clicks on affiliate casino links
- Cookies: Data stored through cookies and similar tracking technologies (see Cookie Policy below)
How We Use Information
We use collected information for the following purposes:
- Analytics and performance monitoring to understand user behaviour and improve our Site
- Affiliate tracking to ensure accurate commission attribution when you click through to partner casinos
- Responding to enquiries and providing customer support
- Site improvement and content optimization
- Compliance with legal obligations
- Marketing communications (only with your consent)
Cookie Policy
Our Site uses cookies and similar technologies to enhance your experience. These include:
- Essential Cookies: Required for Site functionality and security
- Analytical Cookies: Track usage patterns and user behaviour to improve content
- Affiliate Tracking Cookies: Monitor clicks and referrals to partner casinos for commission purposes
- Marketing Cookies: Used for targeted advertising (placed only with consent)
You can control cookies through your browser settings or opt out of specific tracking by adjusting your preferences. Please note that disabling certain cookies may affect Site functionality.
Third-Party Links
Our Site contains links to third-party casino websites, gambling operators, and affiliate partners. We are not responsible for the privacy practices, content, or security of external websites. We strongly recommend reviewing the privacy policies of any casino or gambling site before providing personal information or creating an account. Your interaction with third parties is governed by their own terms and privacy policies, not ours.
Your Rights
Under UK law, including the UK General Data Protection Regulation (UK GDPR), you have the following rights:
- Right of Access: Request a copy of your personal data
- Right to Rectification: Correct inaccurate or incomplete information
- Right to Erasure: Request deletion of your personal data (subject to legal exceptions)
- Right to Restrict Processing: Limit how we use your data
- Right to Data Portability: Receive your data in a portable format
- Right to Object: Oppose certain processing activities, including marketing
- Rights Related to Automated Decision Making: Object to decisions based solely on automated processing
To exercise any of these rights, contact us using the details in the Contact Us section below.
Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy. Typically:
- Analytical and usage data are retained for up to 12 months
- Affiliate tracking data are retained for the duration required by our partners and applicable law
- Personal data provided via contact forms are retained for 2 years unless longer retention is required by law
- Marketing contact lists are maintained until you unsubscribe
You can request deletion of your data at any time, subject to legal obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:
Email: [email protected]
If you are not satisfied with our response to your privacy concerns, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Disclaimer: This Site is for informational purposes only. Gambling involves risk, and we encourage responsible gambling. Please gamble only with funds you can afford to lose and seek help if you develop a gambling problem. Visit GambleAware.co.uk for support resources.